The GoodIdea/Marketing Phrases

Recently I have been pondering marketing phrases like, buy now, hurry, you have to buy, try all of our products, stop by now, go get your bill so we can compare charges….go, do, now….wait a minute who says I want or have to do all of this?

Isn’t this type of ordering around funny or maybe even a bit annoying? I know for myself when I am told to buy, chase down, compare, and told that it is now or never, well I say no not interested.

Game over, these types of phrases or words are pressure tactics. However, many people fall for this and run to satisfy the caller. They get pulled into the buy all of this now, try everything that we have, get over to our location now…..these phrases have become commands which are not friendly. I remember the friendlier version of sales… “Hey ya’ll come on over and try this out”…. Very friendly and one of my favorite invitations.

As I ponder, here is where I am going……many of us run as directed by the marketing gimmicks which pull at us. But, what about the directive that states….

27 So he answered and said, “You shall love the Lord your God with all your heart, with all your soul, with all your strength, and with all your mind,’and ‘love your neighbor as yourself.” (Luke 10:27NKJV)

So many people run at man’s directives/phrases of now or never. Well, what about God’s directive for peace, everlasting life, joy, love, relationship. Honoring our Father for all that He has done for us and continues to do. So easy to follow…..2 simple directives… marketing phrases or gimmicks here. Straight and to the point. Yes, many people run because they do not want to be told what to do. Funny isn’t it?

God directs us to love HIM first then others as ourselves….simple. I do not need someone in marketing telling me what to do. I need Jesus to show me the way in which to go. Allow Him to make the difference in your life.

– Nancy

©2022 Reading Berks Conference of Churches


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